What Is Included

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SCOPING & DISCOVERY

Client business is researched. Any copy, images, content, colour schemes are obtained. Client objectives mapped.

WIREFRAMING

Undertaken for major pages to plan layout, UI, use of space & core features to optimise online real estate.

PROFESSIONAL COPYWRITING

3rd party outsourced professional copywriting agency used after discovery, to maximise keyword efficacy.

LATEST PLUGINS

Relevant ‘best of breed’ 3rd party plugins are integrated into the CMS to enable additional functionality.

CUSTOMER CATCHMENT FORMS

Fillable forms are built, customised and placed strategically to maximise site visitor enquiry submission / conversion.

PROFESSIONAL STOCK PHOTOS

Professional stock images provided (up to 10), web optimised and placed as ‘mood’ images to set general site tone.

MOBILE RESPONSIVE

Smart phone / tablet site responsiveness within theme to accommodate the rapidly growing mobile user segment.

8 POINT BAKED-IN SEO

XML sitemap, site title & description meta, permalinks, focus keywords, canonical settings, SEO breadcrumbs & more.

BACKLINKING

Limited backlinking as relevant to the client / industry to 3rd party sites for improved SEO ranking and performance.

GOOGLE ANALYTICS

Google Analytics connected to site CMS to enable full tracking and reporting on all relevant site traffic and statistics.

CMS CLIENT ACCESS

Keyhole client access to CMS via a password protected portal to ensure access for basic content updates.

SSD HOSTING

3rd party, SSD hosting with uptime guarantee of over 99% to ensure minimal continuity issues.

ANTI-ABANDONMENT TOOLS

Cutting edge anti-abandonment pop-up site tools to reduce site visitor attrition and boost site visitor enquiries.

DIRECTORY SUBMISSION

Submission of the client’s website to up to 20 x 3rd party free business directories in the client’s home country.

SEARCH ENGINE SUBMISSION

Submission of the client’s site to up to 10 major search engines for better propagation to more search results.

BUILT-IN BOOKING WIDGET

Instant booking widget for site visitors to see client’s availability for bookings and book online, instantly.

UI OPTIMISATION

UI to be designed with ‘minimal clicks’ methodology to ensure critical content accessible with minimal clicks.

CUTTING EDGE TECH STACK

Basic outline of the technical stack (WordPress and associated technologies) will be documented and provided.

CALL TO ACTION (CTA)

At least 1 clear trigger point to motivate site visitors to get in touch with the client (eg ‘Get An Instant Quote’).

TICKETED SUPPORT

3rd party ticketing system for online support and or email based support will be made available to the client.

Get the ball rolling...

Get the ball rolling...

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