Client business is researched. Any copy, images, content, colour schemes are obtained. Client objectives mapped.
Undertaken for major pages to plan layout, UI, use of space & core features to optimise online real estate.
3rd party outsourced professional copywriting agency used after discovery, to maximise keyword efficacy.
Relevant ‘best of breed’ 3rd party plugins are integrated into the CMS to enable additional functionality.
Fillable forms are built, customised and placed strategically to maximise site visitor enquiry submission / conversion.
Professional stock images provided (up to 10), web optimised and placed as ‘mood’ images to set general site tone.
Smart phone / tablet site responsiveness within theme to accommodate the rapidly growing mobile user segment.
XML sitemap, site title & description meta, permalinks, focus keywords, canonical settings, SEO breadcrumbs & more.
Limited backlinking as relevant to the client / industry to 3rd party sites for improved SEO ranking and performance.
Google Analytics connected to site CMS to enable full tracking and reporting on all relevant site traffic and statistics.
Keyhole client access to CMS via a password protected portal to ensure access for basic content updates.
3rd party, SSD hosting with uptime guarantee of over 99% to ensure minimal continuity issues.
Cutting edge anti-abandonment pop-up site tools to reduce site visitor attrition and boost site visitor enquiries.
Submission of the client’s website to up to 20 x 3rd party free business directories in the client’s home country.
Submission of the client’s site to up to 10 major search engines for better propagation to more search results.
Instant booking widget for site visitors to see client’s availability for bookings and book online, instantly.
UI to be designed with ‘minimal clicks’ methodology to ensure critical content accessible with minimal clicks.
Basic outline of the technical stack (WordPress and associated technologies) will be documented and provided.
At least 1 clear trigger point to motivate site visitors to get in touch with the client (eg ‘Get An Instant Quote’).
3rd party ticketing system for online support and or email based support will be made available to the client.